Crane tourism campaign: "Nothing But Fly Over Country"

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LINCOLN, Neb. (KNOP) - Nebraska's tourism leaders are promoting the state's crane migration with humorous flavor, reflective of the "Honestly, It's Not For Everyone" campaign. Nebraska can be called "Fly Over Country" because of the airplanes criss-crossing the Plains States.

The crane migration promotion now says "Nothing But Fly Over Country." Sandhill cranes who stop and visit every year to prove it. The new campaign hits out-of-state markets starting January 14.

Every spring, more than 500,000 sandhill cranes gather on Nebraska's Platte River Valley. John Ricks, Nebraska Tourism Commission Executive Director, says the new campaign is about targeting misperceptions people have about Nebraska. He says people have not experienced the unmitigated awesomeness of the crane migration.

Television and online advertisements promoting the crane migration will run in out-of-state markets including Denver, Sioux Falls, Kansas City, Wichita and Topeka from mid-January to mid-March. The rest of the campaign will roll out in the spring.

Additionally, Nebraska Tourism is promoting the migration by hosting an event in Denver on January 17th. The event will showcase the spectacle to writers from the Denver area. Nebraska Tourism and partners from Grand Island, Kearney, North Platte and McCook will give writers a taste of the state with Nebraska inspired appetizers and local wine and beer. A short video about the crane migration and Q&A with crane experts from the Nebraska Game & Parks Commission, Crane Trust and Iain Nicolson Audubon Center at Rowe Sanctuary will follow.