NORTH PLATTE, Neb. KNOP Staff members with the Nebraska Tourism Commission are touring the state not only to promote tourism, but also the Nebraska Passport Program.
The program starts on May 1st and allows tourists to explore some of Nebraska's hidden gems for the chance to win prizes.
"They are great places that not only offer great visitor experiences but, are run by Nebraska business owners," said Nebraska Tourism Commission Tourism Development Consultant Erin Wirth.
70 locations throughout the state are participating, including Pals Brewing Company and Allsorts Boutique and Coffee Shop in Sutherland.
"We don't know how many people we are going to bring in but, we are really excited about seeing new faces come through our door," said Allsorts Boutique and Coffee Shop Owner Steve Seifer.
The program is in its 9th year. Last year, it helped generate $5.6 million during the tourism season.